“I am not a creative person”
As a designer, I can’t tell you how many times I have heard this right before a brilliant idea. Creativity is not exclusive to sensitive artistes and jazz musicians. In any industry you will find innovators challenging the status-quo and problem-solvers trying anything to find a solution. Sometimes it’s a matter of finding the most creative way to fail, dusting yourself off, and trying again.
Even if you don’t consider yourself a ‘creative’ person, you will know what I mean when I describe the following feeling; that euphoric moment where everything just clicks, when you’ve been working for hours, but feel energized. When you’re making terrific headway with minimal exertion – this is called creative flow. Recognize it and respect it, and don’t let multitasking disrupt the flow.
