It's Not What you Make But What You Keep

Jason Howell |

On February 27th, David Townsend, CFA of HALO Investing was kind enough to interview me about our firm's unique family governance process and how we incorporate structured notes. As we discussed on the podcast, I was "professional skeptical" about structured notes a couple of years ago.

I wanted to add an investment allocation to our client portfolios that provided some buffer to the overall stock and bond markets. Over the course of two years it became apparent that structured notes could fill that apparent gap. Watch the video below and follow the links under the video for more information about how structured notes work. And if you'd like to talk, set up a call



Advisors like Structured Notes for their ability to help define an investment’s outcome. Wealth manager, Jason Howell, CFP®, CPWA®, CSRIC®, discusses how he uses Structured Notes to produce and secure generational wealth. Jason’s unique approach to family governance is a level of service unavailable in big box brokerages. This wide ranging conversation covers a lot of ground, including what is family governance and why it matters. We also discuss how Structured Notes can help differentiate an advisor's offering.

For more information on Jason, please check out

Please note that 3rd party views, opinions, commentary, and materials presented herein does not reflect those of Halo Securities, LLC, its employees or affiliates.

Structured Notes can be a good investment if you understand how they work. At times, Structured Notes can have complex features and opaque fees. Halo helps explain risks and considerations investors should know to help make these investments more accessible. See Halo’s Structured Notes 101 for the basics, including what are Structured Notes, where Structured Notes fit in a portfolio, and getting started with Structured Notes:

This infographic is another good Structured Note primer:

To go deeper on how Structured Notes work, this guide can be a good Structured Note primer on how they’re made. It also explains different types of Structured Notes and what market environments they could be appropriate for:

For more on protective investing, check out the Halo Journal:

To get started with Halo and Structured Notes visit Content and any tools discussed are provided for educational and information purposes only. Halo Investing makes no investment recommendations and does not provide financial, tax, or legal advice.

Any structured product or financial security discussed is for illustrative purposes only and are not intended to portray a recommendation to buy or sell a particular product or service.

Jason Howell Company is a family wealth management firm that strengthens families making the transition from first generation success to family wealth. We envision a world where wealthy families give, grow and govern themselves in ways that enrich their local communities. We do this by reducing the fear, isolation and guilt associated with financial success.

Jason J. Howell, CFP®CPWA®CSRIC® and Douglas W. Tees, MBACFP® CAP®CBDA  have spent a lot of time in the Washington, DC area, and are aware that many people who are first generation wealth suffer from a kind of "financial imposter syndrome."  Successful entrepreneurs and family businesses are always looking over their shoulder; government contractors worry about the next contract; former Capitol Hill staffers privately wonder if they should "feel bad" for the money they now make. Imposter syndrome is common among people who work for the many corporate headquarters based in this area as well. These feelings get in the way of properly managing family wealth. We empower them to get organized, build a team of advisors and make decisions.

Our typical "first generation wealth" families include dual income parents who work, save and have just the right amount of fun. For long-time, family owned businesses we focus on much family preservation as we do wealth preservation. 

First generation wealth success stories and family business owners realize that they:

  • Need to “do something” with the cash in their checking/savings
  • Need to eventually diversify their portfolio away from the family business
  • Need an investment strategy for “up” and “down” markets
  • Need a plan to mitigate market, credit, inflation, and political risks
  • Need to start tax planning instead of just tax paying
  • Need to be sure they are choosing the right work benefits
  • Need to reduce financial miscommunications between family members
  • Need to separate business finances from personal finances
  • Need to separate family wealth from individual wealth
  • Need a plan to provide space for both family and individual philanthropy 
  • Need to plan for money while alive and for what happens after death
To learn more about our unique offering, contact us for a free initial strategy session: click here


Jason Howell Company (“Jason Howell Company”) is a registered investment adviser offering advisory services in the State of Virginia and in other jurisdictions where exempted.  Registration does not imply a certain level of skill or training. The presence of this website on the Internet shall not be directly or indirectly interpreted as a solicitation of investment advisory services to persons of another jurisdiction unless otherwise permitted by statute. Follow-up or individualized responses to consumers in a particular state by Jason Howell Company in the rendering of personalized investment advice for compensation shall not be made without our first complying with jurisdiction requirements or pursuant an applicable state exemption.

All written content on this site is for information purposes only. Opinions expressed herein are solely those of Jason Howell Company, unless otherwise specifically cited.  Material presented is believed to be from reliable sources and no representations are made by our firm as to another parties’ informational accuracy or completeness.  All information or ideas provided should be discussed in detail with an advisor, accountant or legal counsel prior to implementation.

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